Housing Advisory Group Member

Mike Loftin

Get To Know Mike

Mike Loftin is the CEO of Homewise, an innovative social enterprise based in Santa Fe, New Mexico.

About Mike

● Executive Director, Homewise

Mike Loftin is the CEO of Homewise, an innovative social enterprise based in Santa Fe, New Mexico. Homewise has pioneered a ferociously customer-centric business model for creating moderate-income homeowners. This model vertically integrates all the steps for buying a home into one seamless process. Homewise Home Purchase Advisors assess buyer capability and help buyers adopt and improve financial habits vital to being a long-term, successful homeowner. Homewise Realtors are salaried and help buyers find the right home within their purchasing power. Homewise Loan Officers provide financing packages that save the average homeowner over $120 per month compared to the cost of an FHA mortgage. Homewise borrowers are strong, successful homeowners with an over-30-day delinquency rate consistently below 3%, far lower than FHA’s 8.9%. While the Homewise business model has helped Homewise become the number one mortgage lender in Santa Fe, it has also enabled the organization to earn its operating expenses from earned income, freeing up grants and contributions for expansion and innovation.

Homewise currently has retail branches in Santa Fe and Albuquerque and wholesale mortgage lending relationships with other non-profit affordable homeownership organizations in cities outside New Mexico.

Prior to joining Homewise in 1992, Loftin was the founding organizer of The Resurrection Project in Chicago. He is a graduate of Northwestern University and has served on various boards and commissions, including the New Mexico Mortgage Finance Authority.


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